Yellow Travel Welcomes Swedish Book Group Pocket Shop to Birmingham Airport

Yellow Travel Welcomes Swedish Book Group Pocket Shop to Birmingham Airport

Today, Yellow Travel, the leading provider of Birmingham Airport transfers in the West Midlands, has broadly welcomed the announcement that Pocket Shop has opened a new store within our local international airport. It is its very first outlet in the United Kingdom.

Passengers will notice the new addition to the airport family after security in the South Lounge Gates 1-20 area. This first new store will be followed by two more outlets in other UK airports by the end of this year. Established in 1989, the group is hugely popular across Sweden, Finland and Germany and is loved by industry professionals. “We look forward to introducing Pocket Shop in the UK,” said, Anna Borné Minberger, CEO, Pocket Shop. “We will do our best to inspire British readers on the move to find the books they want.”

“Pocket Shop is one of our most important partners and one of the nicest to work with. Everything works smoothly; from negotiations and agreements to buying and title campaigns,” expressed Pia Printz, CEO, Printz Publishing. “Few booksellers are as passionate when it comes to lifting titles they believe in as Pocket Shop. Apart from this, they are also hard to beat when it comes to their knowledgeable and nice staff in the shops.”

“I love the mix of titles available at the Pocket Shop stores and their friendly and helpful staff,” observed, Sarah Davison-Aitkins, International Sales Manager, Penguin Random House. “The personal recommendations are compelling, interesting and well-presented and I enjoy browsing the mix of frontlist bestsellers, backlist classics and quirky personal choices that make up the selection on offer.” We look forward to our Birmingham Airport transfers passengers enjoying a great read on their trips.